鯉魚 THE CARP

鯉魚立地大稻埕商圈、三代傳承南北貨商鋪的深厚文化底蘊，開發以傳統珍貴食材入菜的當代臺菜料理，同時積極行銷品牌，社群經營、影音擴散、異業合作、媒體採訪、參與商圈活動等等。


除了實體餐廳，也開發多樣產品、鋪設多元通路，讓線上、線下整合，以培養顧客跨通路消費。

A stylish presentation with a portrait of Vivi, the founder of The Carp, and a description of Dadaocheng’s culinary heritage in both Chinese and English. To the right, a beige textured plate displays an elegant arrangement of gourmet seafood dishes, including abalone and decorated appetizers.
A menu on a red background with Chinese and English text, listing dishes and prices, next to a photograph of various Asian dishes and drinks arranged on a gray surface with a piece of driftwood and purple flowers in the background.
A menu page displaying a set meal selection of fried rice dishes with descriptions and prices, alongside a photo of two plates of fried rice, a bowl of soup, a glass of red wine, and small sides on a gray surface with a decorative tree branch.
A menu page listing classic dishes with descriptions and prices in Chinese and English, alongside a photo of a plate of veggie rolls topped with Scallop XO sauce, arranged on a beige rectangular platter with decorative stones and plants in the background.

THE CARP

鯉魚｜菜單與視覺設計

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Packaging Design

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Brand Identity

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Brand Identity

Design Agency｜SPARKLY IDENTITY
Creative Director｜Jay Chang 
Project Manager｜Jet Wang
Designer｜Shaomin Cho
Photography｜KINKI PHOTO