Year

2024

燕巢泥好

Client

匯通果菜生產合作社

Services

Brand Identity

「燕巢泥好」是匯通果菜生產合作社的新創品牌。

以合作社對農產品的品質把關與消費者建立信任基礎，再注入現代化的設計思維，將農產品的樸實印象，轉化為精緻化的農產選品。

標誌圖騰以果實之型，傳達「燕巢泥好」多元的鮮果，而在設計上巧妙運用「燕」字結合英文「KYT」，創造獨特性。而藉由品牌的升級，讓農業轉型，持續創造更多美好。

Design layout with a stylized logo of an orange with Chinese characters inside, measurements, and text labels on a gray background.
A presentation slide over a green orchard background with text and cat illustrations. The slide reads 'New Identity', 'Brand Redesign', and 'Brand Analysis' alongside three white cat icons with different facial expressions.
Close-up of a green apple hanging on a tree branch, surrounded by green leaves with sunlight filtering through, with Chinese text and the words "Yanchao Terra" at the bottom.
A typography sample sheet showing the font 'Roc Grotesk' with uppercase and lowercase letters, numbers, and symbols, and a green square with a Chinese character.
A box of green apples in a white and brown carton with a logo, a promotional board with green circles and cartoon apple icons, and informational cards. Several apples are outside the box on a light gray surface.
Brochures and flyers promoting Kaohsiung Yanchiao Terra, featuring green theme with imagery of green apples and Asian text.
A pamphlet featuring a close-up photo of a green apple with a leaf attached, and another pamphlet with a photograph of a wooded orchard with green trees, both brochures include Chinese text and QR codes on a light-colored surface, with the individual brochures placed on a wooden stand.
Various green packaging boxes and artificial green apples with white and green labels on a green background, some apples cut in half showing the seeds inside.

Yanchao Terra

燕巢泥好｜品牌形象設計

2024
Brand Identity｜SPARKLY IDENTITY
Creative Director｜Jay Chang 
Designer｜Hsu Yi Wen  
Project Manager｜Jet Wang
Photography｜leejuanshow

Close-up of green apples on a tree with leaves, with simplified white text and logo overlay in the center.

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