Client

莿桐農會

Year

2024

莿桐農會・百年使命

The Seven Aesthetic Lifestyles of Citong

莿桐七大生活美學將設計美學植入地方，與在地產業結合，改變莿桐景觀樣貌，同時深耕文化，注入經濟活力，才能深入扎根，永續發展。

BRANDMARK

Services

Brand Identity

發展優質農業、安全農業、休閒農業、環保農業四大願景，加強「創新研發」與「國際行銷」兩項施政重點在農民與消費者互利雙贏原則下，維護台灣農業永續發展，以達成「發展農業、建設農村、照顧農民、嘉惠全民」之目標。

「田美學」是莿桐鄉農會的新創品牌，以農會對農產品的品質把關與消費者建立信任基礎，再注入現代美學的設計思維，將農產品的樸實印象，轉化為精緻化的農產選品。

標誌圖騰以圓滿之型，傳達莿桐的永續循環，同時也具雙重意涵：莿桐的「七大美學」與豐沃之「田」。藉由品牌的升級，讓農業轉型，持續創造更多美好。

Blue background with white Chinese characters in the center.
Blueprint-style graphic with a large letter Q in the center, the word 'Citon' in gray, and Chinese characters for beauty and learning, on a white background.
Typography sample sheet featuring Chinese character in a blue box, the words 'NotSerif CJK TC' and 'Poppins' fonts, with uppercase, lowercase, numbers, and special characters in black text.
This image shows a color system chart with three main colors: blue, green, and yellow. Each color is represented by a rectangle with the color name, its name in Chinese characters, and color specifications including Pantone, CMYK, RGB, and HEX codes.
A collage showcasing various Asian food products and packaging on a blue background. Includes a hand holding a tea bag over a glass of orange juice with a starfruit garnish, fried tofu on a wooden cutting board, packaging boxes, and dried bean curd sticks with rocks and soybeans.
A product display featuring a box of Citong Tasty star fruit juice concentrate, with star fruit slices and a glass of star fruit juice on a white surface against a blue background.

Citong Tasty

田美學｜品牌形象設計

2024
Brand Identity｜SPARKLY IDENTITY
Creative Director｜Jay Chang 
Designer｜Hsu Yi Wen  
Project Manager｜Jet Wang
Photography｜leejuanshow

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