Client

鯉魚 THE CARP

Year

2024

Services

Menu & Visual Design

鯉⿂⽴地⼤稻埕商圈、三代傳承南北貨商鋪的深厚⽂化底蘊，開發以傳統珍貴⾷材⼊菜的當代臺菜料理，同時積極⾏銷品牌，社群經營、影⾳擴散、異業合作、媒體採訪、參與商圈活動等等。

除了實體餐廳，也開發多樣產品、鋪設多元通路，讓線上、線下整合，以培養顧客跨通路消費。

Close-up of the phrase 'THE CART' in large white capital letters on a black background.
A stylish presentation with a portrait of Vivi, the founder of The Carp, and a description of Dadaocheng’s culinary heritage in both Chinese and English. To the right, a beige textured plate displays an elegant arrangement of gourmet seafood dishes, including abalone and decorated appetizers.
A menu on a red background with Chinese and English text, listing dishes and prices, next to a photograph of various Asian dishes and drinks arranged on a gray surface with a piece of driftwood and purple flowers in the background.
A menu page displaying a set meal selection of fried rice dishes with descriptions and prices, alongside a photo of two plates of fried rice, a bowl of soup, a glass of red wine, and small sides on a gray surface with a decorative tree branch.
A menu page listing classic dishes with descriptions and prices in Chinese and English, alongside a photo of a plate of veggie rolls topped with Scallop XO sauce, arranged on a beige rectangular platter with decorative stones and plants in the background.
A traditional Chinese appetizer platter with various small dishes served on a black slate and a beige rectangular plate, surrounded by decorative natural elements like driftwood and pine branches, and a green teapot and teacup.

THE CARP & Brand Design

鯉魚｜菜單設計

2024

Brand Identity｜SPARKLY IDENTITY
Creative Director｜Jay Chang 
Project Manager｜Jet Wang
Designer｜Shaomin Cho
Photography｜Shaomin Cho

MORE WORKS

Illustration of two mullet fish swimming against an orange background, with English text 'Mullet Roe in THE CARP' and Japanese characters on the left side.

鯉魚

YEAR 2024

A swimmer wearing a swim cap and goggles swimming underwater with the logo and text "iSwimOnline" on a blue background.

海狼

YEAR 2023

Green tinted image of a produce display at Zhunan Second Market, showing apples and vegetables with text overlay in English and Chinese.

竹南市場

YEAR 2023