Client海狼

Year 2023

Services Brand Identity

BACKGROUND

品牌母公司早期為滑雪鏡的開發與設計，而後轉型為泳具的專利設計及國際品牌的代工大廠；在泳具產業中發展成熟後，以專利與生產的優勢創立自有品牌，同時架構專業泳具電商平台「海狼iSwimOnline」 ，提供專業、多元、舒適的游泳裝備與體驗。

2023透過品牌識別的更新、優化電商平台的用戶體驗，提升海狼品牌的市場競爭力。

Young man wearing a white swim cap and black swimming goggles, looking down, with the text 'Swim Like a Pro' at the bottom.
Female swimmer wearing a black swim cap, black TYR swimsuit, and adjusting her goggles.
A male swimmer is performing the butterfly stroke in a swimming pool, wearing a swim cap and goggles, with water splashing around him.
A swimmer wearing a black TYR swim cap and goggles looking directly at the camera, with water surrounding them.
Group of six people, including children and adults, wearing swim caps and goggles, smiling at the camera while in a swimming pool with large windows in the background.
A female swimmer in a black swimsuit and swim cap, standing by the poolside, adjusting her goggles with her right hand, with the pool and lane dividers in the background.
Swimmer in black cap and dark blue swim trunks performing the butterfly stroke in indoor swimming pool.

BRANDMARK

海狼,俗稱梭魚,個性勇猛、行動敏捷,群游的特性凝聚更強大的能量,讓海狼成為水中的佼佼者;海狼iSwimOnline以此為命名的起點,延伸其強悍、迅捷、團結的特性與強勁力量,建構堅定無懼、挑戰突破、精進超越的核心精神,打造頂尖的專業水泳旗艦品牌。

The iSwimOnline logo with Chinese characters and a geometric blue and white symbol on a blue background.

LOGO DESIGN CONCEPT

A black and white illustration of a small kitchen with a stove and a refrigerator, with a window above the sink, and a table with two chairs.
A blueprint or technical diagram of a circuit board with outlined Chinese characters and various connecting lines and dots.

COLOR SYSTEM

TYPOGRAPHY

CHALLENGE

「海狼iSwimOnline」匯聚多款品牌，包括自有品牌以及全球知名的專業泳具，個別表述著自我的品牌風格與價值。如何以「海狼iSwimOnline」為核心串聯各品牌，成為我們首要的任務。

iSwim Online BRANDING海狼｜品牌識別

2023
Brand Identity｜SPARKLY IDENTITY
Design Director｜Jay Chang 
Creative Director｜Rachel Wang
Project Manager｜Jet Wang
Designer｜Issac Huang
Photography｜劉璧慈 Pitz

Model｜曾捷娟｜臺芷祐｜林宥辰｜李柏韋｜吳苡樂｜柏言｜Alena

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