Client
7-11
Services
Graphic Design
過程與成果
三款典藏杯，用連續的咖啡豆DNA圖騰串聯出杯身流暢溫潤的線條，內外層次的視覺設計傳遞咖啡多重口感的味覺魅力。純白樂活的簡潔、微醺曙光的低調華美、經典漸層的內斂沉穩，選擇專屬於你的典藏杯款式，讓每一款成為你生活中的風景。
Process and results
Three different styles of our Reserve Cup, using the DNA totem of continuous coffee beans to string the line styles of fluency and warmth of the cups, which conveys the multiple fragrance and scents of coffee through the visual design with clear arrangement of ideas. You may choose your own Reserve Cup among the three different styles: simplicity of pure white LOHAS, low-profile delicacy by tipsy dawn and self-effacing steady with classic gradient; or, you can also have all these three to become the scenery of your life.
City Café 典藏杯
當喝咖啡成為一種日常，每一個快樂悲傷的日子，帶著你獨特的風格喝咖啡。讓典藏杯為你的日常咖啡營造出個人風格。
CITY CAFÉ mug collection
When coffee becomes a part of your life, the unique and exclusive style belonging to only yourself will also be infused into your days, happy or sad. Let the Reserve Cup build your personal style upon the coffee that you drink every day.
7-11 CITY CAFÉ mug collection
7-11｜CITY CAFÉ 探索城市典藏
Brand Identity｜SPARKLY IDENTITYCreative Director｜Jay Chang Project Manager｜Rachel WangMORE WORKS
李掌櫃功夫製麵
Brand Identity
海狼
Brand Identity
活力東勢 VDS
Brand Identity